I write often in this column of the great work public television does for children. And there’s a very good reason for that: I’m proud of it! PBS remains the most trusted name in children’s programming – a name parents know they can depend on to deliver high-quality, age-appropriate educational shows and games for children that encourage active learning.
PBS children’s programs remain a favorite area of study for child development researchers, and every few months a new study seeks to determine the effect of a specific program. A study released this summer by Texas Tech University looked closely at the impact of Daniel Tiger’s Neighborhood. As is often the case, the researchers concluded what thousands of parents across the Ozarks could tell you from experience – watching engaging characters demonstrate social and cognitive skills can make all the difference in helping children understand, retain and apply these skills in school and life. Moreover, this study suggests that the demonstration of social concepts on Daniel Tiger’s Neighborhood may have an even bigger impact on the more than 1 million children in the United States with Autism Spectrum Disorder (ASD). This is wonderful news for the children and parents who are navigating the specific challenges that accompany ASD.
As media options continue to expand, there are many places for young viewers to turn for entertainment. Over and over again, however, parents return to public television to ensure that the entertainment their children seek is safe, respectful and beneficial to their development. We’re proud to provide that option to families across the Ozarks – and we thank you for the role you play in making it possible.